I love when famous actors, musicians, athletes and other stars use their fame, fortune and talents to help others. Those in the spotlight could very well take their big paychecks and squander the money away on fancy shoes and clothes, but many admirably decide to donate to charities and help fund research for good causes.
Actress Gwyneth Paltrow has been tapped to serve as the executive producer on this year’s Stand Up 2 Cancer (SU2C) television fundraiser, and it’s wonderful that she has decided to lend her name, time and talents to this worthy organization. Aside from simply contributing to a noble cause, Paltrow took on the job as a tribute to her late father, Bruce Paltrow, who died in 2002 due to complications with oral cancer.
Founded in 2008, Stand Up to Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), brings together scientists from different disciplines across various institutions to collaborate on cancer research. The organization then works with the entertainment industry to create awareness and build support. Since 2008, SU2C has raised $180 Million for cancer research.
Paltrow is teaming up with director Joel Gallen to produce the event on Sept. 7. ABC, CBS, FOX and NBC are donating one hour of simultaneous commercial-free primetime at 8pm Eastern for the fundraising special that will be broadcast live from the Shrine Auditorium in Los Angeles. HBO, HBO Latino, Bio, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia and VH1 have also committed to carry the telecast. This is the third telethon for the organization, following successful outings in 2008 and 2010.
The production team plans to deliver a one-of-a-kind show featuring performances from top recording artists, and celebrities from film, television and sports engaging viewers with powerful stories and a moving call-to-action. Past participants include Jennifer Aniston, Halle Berry, Beyoncé, Jack Black, Mary J. Blige, George Clooney, Sheryl Crow, Ellen DeGeneres and many more. Many famous participants will be manning the phones, which means if you call in to donate you might have the opportunity to speak to your favorite star.
The best part of the show? One hundred percent of all public donations will go directly to cancer research. That means every cent of your donation goes straight to the cause, and all of these famous people are taking time out of their busy schedules to stand up for this important cause for free. The least we can do is watch what should be a really entertaining show anyway, right?
So clear your calendar on Sept. 7 and get ready to do your own part in standing up against cancer!