A very good article indeed. It brings much needed awareness to a subject a great deal of the population doesn't care to think about or wants to avoid entirely.
A lot more people are becoming aware of cancer prevention, treatment and survivorship because more and more of the population is being diagnosed with cancer. It's not so much that we have increased incidences of cancer today, it is the testing that has gotten better and treatment is readily available in most cases.
Cancer's true impact is not felt until it becomes personal and becomes a reality to those new patients and their families. Most of us pretend it only happens to other people.
If you get the chance, visit my blog about my personal battle to stay creative in complexity - battling head and neck cancer at: http://www.psiplex.com
Thanks for bringing the article to light.