KFC Gets Heat for Buckets for the Cure

by: cancercompass

KFC recently launched its Buckets for the Cure campaign. For every pink bucket of chicken sold, KFC makes a 50¢ donation to the Susan G. Komen for the Cure® foundation.

KFC would like to raise $8.5 million by the end of the campaign, which is May 9th. As of Monday morning, the food franchise has donated just over $2 million.

But KFC has received some heat for this campaign.

According to National Public Radio, one of the biggest critics is an organization called Breast Cancer Action. NPR's article states that Breast Cancer Action is "accusing KFC of 'pinkwashing' -- that's a term they coined back in 2003 for companies who associate themselves to the breast cancer awareness cause while manufacturing products that are linked to the disease. Breast Cancer Action's 'Think Before You Pink' website even encourages people to rally against 'Buckets of the Cure.'"

The Washington Post's 'The Checkup' section also weighed in on the campaign's controversy: "Bear in mind that the 'F' in KFC stands for 'fried.' Here's a line from the National Cancer Institute's Web site - 'studies have shown that an increased risk of developing colorectal, pancreatic, and breast cancer is associated with high intakes of well-done, fried, or barbequed meats.'"

What are your thoughts regarding the Buckets for the Cure campaign?

To learn more about the cancer mentioned in this post, please visit our breast cancer information page.