New Cereal to Benefit The Steadfast Foundation

by: cancercompass

It may just be time to pass on those Wheaties. Buffalo Sabres All-Star goaltender Ryan Miller introduced a new cereal called KICK-SAVE KRUNCH at a press conference yesterday.

According to the Buffalo Sabres website, KICK-SAVE KRUNCH is a honey nut toasted oat cereal and comes in a 14 oz limited edition collector's box. But the taste and collector's box aren't the only draws. A portion of the proceeds from the sales of KICK-SAVE KRUNCH will benefit The Steadfast Foundation, a non-profit foundation started by Miller to support and provide resources to children and their families who are fighting cancer.

"I’m excited about the release of KICK-SAVE KRUNCH and hopefully plenty of sports fans in Western New York will make the cereal a part of their breakfast routine,” said Miller. “More importantly to me, many children who are battling cancer will benefit from the sales through The Steadfast Foundation."

Miller was named the MVP of the 2010 Winter Olympics men’s hockey tournament as part of Team USA, has won the Vezina Trophy (NHL’s best goaltender), and the NHL Foundation Player Award in recognition of his continued work with The Steadfast Foundation.

Funding from The Steadfast Foundation has provided support and resources to the Roswell Park Cancer Institute and Carly’s Club.