Controversial Breast Cancer Awareness Campaign Gets More Attention

by: cancercompass

The 'I ♥ boobies' breast cancer awareness campaign is making headlines again as one Philadelphia-area middle school is in the hot seat as the American Civil Liberties Union (ACLU) is representing two students suspended from the Easton Area Middle School for wearing the bracelets with the controversial slogan.

The 'I ♥ boobies' bracelets are part of the Keep a Breast Foundation whose "mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support," according to its website.

According to the Associated Press, the ACLU claims the "boobies" slogan does not equate to the obscene speech the U.S. Supreme Court permits schools to ban.

"I see no sexual message in the 'I love boobies' campaign," The Keep a Breast marketing manager, Kimmy McAtee, told the Associated Press. "Some people don't want to wear the term 'boobies' just as I wouldn't want to wear a Gap T-shirt. It's very much a personal preference. Some older people may not feel that it resonates with them."

Schools across the country have tried to ban students from wearing these bracelets, including South Dakota and Florida.

Would you allow your middle school student to wear these bracelets to school? Or do you think they are in poor taste?

Please leave your thoughts in the comments section below.